After the long promo period of several celebrities and musicians, such as Virgil Abloh pictured above, seen and photographed wearing pieces from the brand, the first pieces were available to the public last night. Ian Connor is the creator and no doubt a lot of his friends and connections wearing the pieces built up the hype before anything was released.
Last night, October 8 12:00am, a T shirt, hoody, and sweatshirt were released in 2 different color ways. The T shirt went for $120 and sweatshirt $220. Before it was morning everything was sold out. Ian has been providing updates and news about the brand from his twitter account.
I’ll Buy A Red Ferrari Within The Week.
— Ian Connor (@souljaian) November 8, 2018
No one knows if more pieces will come out at a later time or if this was it. Either way its pretty safe to say that the brand will continue to be pretty rare and the graphics will continue to stand out, especially in the colors that were never available for sale.
Although the graphic looks very unique compared to other text based graphics from around the current time period, the logo is heavily based on a vintage Bjork shirt:
You can check out the official website here at bornfrompain.jp